Breakfast at Tiffany's

Simple Words of Wisdom for 2010

Today is the day of a new year, a new beginning, and a new decade. This year will  be prosperous for me, personally, since I will finish up with college and start my dream career job. My goal is to get energized, healthy, and fit again.  Also, I want to increase my networking and experience so that I WILL land my dream job. What are your goals for 2010? As for PR, will you increase your clientelle or social media goals? Or maybe its your campaigns you have been working on.  Much like setting goals for your clients, set them for yourself as well. Whatever your goals may be for this year, think about what you DIDN’T accomplish or what you would change about PR last year, and make it happen! As we all know, setting measurable goals for a client is vital. These must be tied to business and communication objectives, which then leads to a strategy and tactic as part of the PR plan. At times, the objectives sometimes have to be revised  in the middle of the campaign due to competitors or whatever it may be. Much like our own personal goals, we may need to refine them as well. However, at the end of our “campaign” we have become more responsible, better at decision making, and have reached personal growth, achievement, and prioritzation. Cheers to 2010 🙂


Are press releases dying?

As a soon to be PR graduate, the thought of hearing “PR is Dead” is like nails on a chalkboard. Joel Warady, a speaker and well known PR Professional, came to speak to our Promotion Marketing class last week when he mentioned this. However, I must disagree. Yes, social media is taking over and you CAN  post news to anywhere on the web. Yet, press releases are still being used and I believe they will continue to be used for online publications. Journalists often need and appreciate well-written press releases, and PR professionals often need those journalists to print their news. Press releases are used for creditibility as well for many news outlets. What do you think? Can the world of “paper” be transferred to the web and still be utilized?